[PDF.36hv] Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Pat Fallon, Fred Senn
[PDF.iu71] Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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| #696705 in Books | 2006-07-18 | Original language:English | PDF # 1 | 9.24 x1.01 x6.42l,1.19 | File type: PDF | 228 pages||0 of 0 people found the following review helpful.| Doesn't Apply To You|By Stephen Worden|I didn't get much out of this. The dollar-scale of the companies involved (United, BMW, Citibank. Lee Jeans, EDS, etc.) made any useful take-aways quite rare. The stories were entertaining, and there is much genius in the creativity shown by Fallon but none of it resonated. To me, it seemed like a very long advertorial.
Unles|From Publishers Weekly|In a vivid look at some of the most creative and successful ad campaigns of the last 25 years, the founders of Fallon Worldwide chronicle the ways that "creative leverage"-the "daily practice of making creativity actionable and accountable
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize—but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity activ...
You can specify the type of files you want, for your device.Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage | Pat Fallon, Fred Senn. I was recommended this book by a dear friend of mine.
