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The Riddle: Where Ideas Come From and How to Have Better Ones

Andrew Razeghi




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 | #1316045 in Books |  2008-01-28 | Original language:English | PDF # 1 |  9.10 x1.10 x6.30l,.95 | File type: PDF | 256 pages

||21 of 23 people found the following review helpful.| The Answer to the Riddle? Starts strong -- finishes weak|By M. Webb|The first part of the book is a decent read. The author is interesting and convincing enough in the first four chapters, (The Innovation Intent, The Gods Must Be Crazy, the Eureka Moment, It Came to Me in a Dream). However, much of the support for the author's positions are not well defended, but are still t|From Publishers Weekly|Razeghi's self-help text is designed to assist the everyday genius in finding those ah-ha ideas like those Albert Einstein and Thomas Edison came across in the past. Razeghi presents his thoughts in a straightforward, user-friendly manner,

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under...

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